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Brembo, The Art of Braking

Brembo, The art of Breaking

The Art of Braking

Took place in Milano, Italy, at MUDEC – Museo delle Culture.
An experience that drives you into the real details of the worldwide leader in braking:
BREMBO.
Our task was to describe trough images the journey into technology, research, adrenaline and beauty.

We took care of multiple installations, namely the “Palmares” display, the interactive table describing the raw materials used for the brake discs, and the aspirational video about Sensify, Brembo’s proprietary system, which represents the future of braking.

1.Idea

Melt design with adrenaline in the amazing frame of MUDEC, and to open Brembo’s mindset to design.

2.Work

We produced the promo videos by storytelling trough images the real Brembo’s essence.

1.Idea

Melt design with adrenaline in the amazing frame of MUDEC, and to open Brembo’s mindset to design.

2.Work

We produced the promo videos by storytelling trough images the real Brembo’s essence.