The internal creative team of Luxottica contacted us to realize their idea.

The concept of the new product they proposed contained a question:

When buying glasses, the biggest fear that our customers face is to make the wrong choice for themselves. And if we could rely on science to help them?

We have therefore taken care to develop everything from the production and direction of the shooting to the realization and arts direction of the postproduction.

The video was subsequently declined in 32 versions to meet the needs of the brand and the various media on which the product will be displayed.