RAY-BAN POLAR & CHROMANCE

RAY-BAN

POLAR & CHROMANCE

RAY-BAN POLAR & CHROMANCE

3D modeling

Motion design 3D

Motion design 2D

The goal of this collaboration was to create two 3D graphic videos to illustrate Ray-Ban’s Chromance & Polar technologies. The videos intuitively explain the lens composition and functionality: Polar technology eliminates reflections, while Chromance adds an extra layer that enhances contrast and colors, delivering high-definition vision.

Idea

Designed for digital channels, the videos communicate the benefits of the lenses while integrating Ray-Ban’s distinctive style and tone with the concept “See It All.” The guiding idea was to visually represent what these technologies enable: seeing “beyond the visible.”

Work

The videos, crafted using 3D graphics, demonstrate how an ordinary lens is transformed through the application of an additional layer that imparts specific functionalities. The process is complemented by a clear and intuitive infographic that highlights the main features in a simple and immediate way.