Sunglass Hut
Sunglass Hut
Sunglass Hut
Photogrammetry
3D modelling, Painting
Shading
3D Animation
Compositing
We transported the concept of Sunglass Hut’s summer campaign and developed an activation campaign set in the iconic cities where their most famous flagship stores are located:
Barcelona, London, New York, and Sydney.
Idea
We recreated four Sunglass Hut stores with 3D graphics and developed two animation variants for each location: one with 3D animated people and beach loungers, and a more playful version with beach balls, sunshades, and an animated rug featuring the pattern of Sunglass Hut’s summer campaign.
Work
We used photogrammetry, modeling, and texturing of the buildings to recreate realistic and recognizable locations. Afterward, we animated the props, added special effects and shading, and rendered everything with Redshift.
Photogrammetry was performed with Reality Capture, processing 10,000 photos of both the interior and exterior of the store. After this initial step, we retopologized all the scanned data and rebuilt everything from scratch. The scan did not produce acceptable results due to the project involving storefronts and many reflective and mirrored surfaces. Therefore, a significant effort was made to recreate the unique details of each store.
Next, we exported all the 3D cameras and manually reprojected all the important details from the individual photos to cover the texture areas missing from the initial reconstruction. Finally, we created the entire environment around the store to achieve realistic and accurate visual interactions, ensuring that the reflective surfaces correctly represented the surrounding environment.
Idea
We recreated four Sunglass Hut stores with 3D graphics and developed two animation variants for each location: one with 3D animated people and beach loungers, and a more playful version with beach balls, sunshades, and an animated rug featuring the pattern of Sunglass Hut’s summer campaign.
Work
We used photogrammetry, modeling, and texturing of the buildings to recreate realistic and recognizable locations. Afterward, we animated the props, added special effects and shading, and rendered everything with Redshift.
Photogrammetry was performed with Reality Capture, processing 10,000 photos of both the interior and exterior of the store. After this initial step, we retopologized all the scanned data and rebuilt everything from scratch. The scan did not produce acceptable results due to the project involving storefronts and many reflective and mirrored surfaces. Therefore, a significant effort was made to recreate the unique details of each store.
Next, we exported all the 3D cameras and manually reprojected all the important details from the individual photos to cover the texture areas missing from the initial reconstruction. Finally, we created the entire environment around the store to achieve realistic and accurate visual interactions, ensuring that the reflective surfaces correctly represented the surrounding environment.
Idea
We recreated four Sunglass Hut stores with 3D graphics and developed two animation variants for each location: one with 3D animated people and beach loungers, and a more playful version with beach balls, sunshades, and an animated rug featuring the pattern of Sunglass Hut’s summer campaign.
Work
We used photogrammetry, modeling, and texturing of the buildings to recreate realistic and recognizable locations. Afterward, we animated the props, added special effects and shading, and rendered everything with Redshift.
Photogrammetry was performed with Reality Capture, processing 10,000 photos of both the interior and exterior of the store. After this initial step, we retopologized all the scanned data and rebuilt everything from scratch. The scan did not produce acceptable results due to the project involving storefronts and many reflective and mirrored surfaces. Therefore, a significant effort was made to recreate the unique details of each store.
Next, we exported all the 3D cameras and manually reprojected all the important details from the individual photos to cover the texture areas missing from the initial reconstruction. Finally, we created the entire environment around the store to achieve realistic and accurate visual interactions, ensuring that the reflective surfaces correctly represented the surrounding environment.
Sunglass Hut - Making of - Find every shades of you
Activation for Barcelona, London, New York, and Sydney.
Sunglass Hut - London
Sunglass Hut - Barcelona
Sunglass Hut - New York
Sunglass Hut - Sidney
Sunglass Hut - London - Balloon
Sunglass Hut - Barcelona - Balloons
Sunglass Hut - New York - Balloons
Sunglass Hut - Sidney - Balloons
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